Learnings From David Meerman Scott on The Fitness Business Podcast
Last week on the Fitness Business Podcast I spoke with David Meerman Scott about how to develop fans in your fitness business.
In this episode, we talked about:
- David Meerman Scott, tells us about his latest book Fanocracy, Turning Fans into Customers and Customers into Fans
- The influence of proximity – both physical and virtual
- Advice on developing fans in your fitness business
Chantal worked for 15 years in senior sales and marketing roles in the media industry before transitioning careers. She began as a qualified Personal Trainer and Group Fitness Instructor. Realising she could do more to help the industry, she became a Fitness Business Coach with Active Management. Then in 2015, she became the host of The Fitness Business Podcast. Now with over 262 shows and 500,000 downloads it is one of the world’s top podcasts for fitness business owners, managers and fitpreneurs.
Chantal has interviewed fitness industry leaders including Rick Caro, Bill McBride, Brent Darden, Rasmus Ingerslev, Derek Gallup, Alison Flatley, Mo Hagan, Sarah Robb O’Hagan, Carrie Kepple, Emma Barry.
Fitness industry award winners including Todd Durkin, Krista Popowych, Carol Michaels, Kristen Green.
International authors including Jay Baer, Jeb Blount, Mark Shaefer, Mike Michaelowicz, Michelle Segar.