Last week on the Fitness Business Podcast I spoke with Jessica Maurer about how your signature program will drive profit.
In this episode, we talked about:
- What is a signature program
- Benefits of offering a signature program
- Steps on getting a Signature Program up and started
My journey started 14 years ago when I entered into the industry as a group fitness instructor. I continued to learn and grow and eventually morphed into a Group Fitness Director, where I led a team of 74 instructors and monitored 120 classes p/week. Currently, I am the Membership Director, at Club La Maison in Wayne, Pa., where I have crafted a new skill-set of convincing members, of the community, to start their fitness journey and I LOVE it! I sit on the Board of Directors of M.A.C.M.A .(the mid-atlantic regional arm of IHRSA) and I have had the great honor to be a presenter for IHRSA and host webinars for both IHRSA and MACMA.