Last week I spoke with Lisa Simone Richards about how to stand out in a crowded fitness market.
During the show, you will learn:
- How to make yourself stand out in a crowded fitness market
- Copy Stalking: What is it and how can you use it to speak your clients language?
- How to succinctly communicate what you do, when speaking with your ideal customer
Lisa Simone also said:
Find one ideal client, then work to bring more people like them onboard – Lisa Simone Richards
Chantal worked for 15 years in senior sales and marketing roles in the media industry before transitioning careers. She began as a qualified Personal Trainer and Group Fitness Instructor. Realising she could do more to help the industry, she became a Fitness Business Coach with Active Management. Then in 2015, she became the host of The Fitness Business Podcast. Now with over 262 shows and 500,000 downloads it is one of the world’s top podcasts for fitness business owners, managers and fitpreneurs.
Chantal has interviewed fitness industry leaders including Rick Caro, Bill McBride, Brent Darden, Rasmus Ingerslev, Derek Gallup, Alison Flatley, Mo Hagan, Sarah Robb O’Hagan, Carrie Kepple, Emma Barry.
Fitness industry award winners including Todd Durkin, Krista Popowych, Carol Michaels, Kristen Green.
International authors including Jay Baer, Jeb Blount, Mark Shaefer, Mike Michaelowicz, Michelle Segar.