Learnings From Mark Schaefer on The Fitness Business Podcast
Last week I spoke with Mark Schaefer about everything you need to know about marketing.
During the show, you will learn about:
- What the current marketing landscape looks like and what has changed from the past
- What it means to take a human centered approach to your marketing
- Why the connection between your employees and your customers is instrumental to your marketing strategy
- Mark shares an example of a well-known fitness brand that is leading the way when it comes to customer interaction
Chantal worked for 15 years in senior sales and marketing roles in the media industry before transitioning careers. She began as a qualified Personal Trainer and Group Fitness Instructor. Realising she could do more to help the industry, she became a Fitness Business Coach with Active Management. Then in 2015, she became the host of The Fitness Business Podcast. Now with over 262 shows and 500,000 downloads it is one of the world’s top podcasts for fitness business owners, managers and fitpreneurs.
Chantal has interviewed fitness industry leaders including Rick Caro, Bill McBride, Brent Darden, Rasmus Ingerslev, Derek Gallup, Alison Flatley, Mo Hagan, Sarah Robb O’Hagan, Carrie Kepple, Emma Barry.
Fitness industry award winners including Todd Durkin, Krista Popowych, Carol Michaels, Kristen Green.
International authors including Jay Baer, Jeb Blount, Mark Shaefer, Mike Michaelowicz, Michelle Segar.