With ongoing lockdowns being experienced throughout the country, exercising to maintain positive mental and physical health has never been more important. Several studies have also suggested that exercise may help boost the efficacy of vaccinations. A University of Birmingham study showed that people who exercised their arms for a few hours before a flu jab developed a stronger immune response, while a study from Germany’s Saarland University found that elite athletes showed a more pronounced immune response to flu jabs, suggesting the fitter you are, the more effective your vaccine could be.
Les Mills Asia Pacific continues to support the health, fitness and wellbeing of Australians through a new partnership with Telstra, which will see two new campaigns provide Telstra TV customers and Telstra employees with direct access to the award-winning fitness streaming service, LES MILLS™ On Demand.
LES MILLS On Demand is a fitness streaming service that provides subscribers with access to 1,000+ Les Mills workouts, which cater to the abilities of both new and regular exercisers. Named the “Best At-Home Workout for 2020” in the USA Today Readers’ Choice Awards, LES MILLS On Demand is the first fitness streaming service available within Telstra TV’s range of sport and entertainment apps, making it a first for the Australian fitness industry.
“Prior to COVID-19, the 2019 Global Consumer Fitness Survey showed 85 per cent of gym members exercised at home in addition to working out at the Club, with 23 per cent of regular exercisers reporting participation in online or app-based workouts,” explains Ryan Hogan, Chief Executive Officer of Les Mills Asia Pacific. “During and in response to the pandemic, we saw an 800 per cent increase in usage of LES MILLS On Demand, which confirms the continued growth in popularity of fitness streaming services.”
The great news for an industry plagued with ongoing lockdowns, is that a survey of 9,000 LES MILLS On Demand users found that 63 per cent of non-gym members are interested in trying live Les Mills classes in a Club.
As part of the MYREWARDS@TELSTRA employee benefits program, the telco’s 25,000-strong workforce are being encouraged to take their health and fitness into their own hands, with a unique LES MILLS On Demand subscription offer.
Nick Aspinall is Les Mills Asia Pacific’s Partnerships Director – Australia. He says, “We are thrilled to be able to facilitate a simple way for Telstra employees to maintain their fitness and to help encourage a healthy and productive workforce, especially since many staff are currently working offsite, or are unable to attend the onsite workplace gyms.”
Excitingly, Telstra staff are not the only Aussies being encouraged to maintain their mental and physical health by working out at home. LES MILLS On Demand is now the first fitness streaming service to be offered via Telstra TV, making it the latest offering within the popular Australian streaming device’s range of sport and entertainment apps.
Chief Executive Officer of Les Mills Media, Jean-Michel Fournier says, “By partnering with Telstra TV, we’re giving more people, more ways to access fitness and enjoy working out on the big screen.”
Telstra TV customers can sign up for an extended 30-day free trial at lmod.co/telstratv.
About LES MILLS™ On Demand
LES MILLS On Demand is a fitness streaming service that provides subscribers with unlimited access to 1000+ Les Mills workouts, including the world’s most popular group fitness classes such as BODYPUMP®, BODYCOMBAT® and RPM™. Seven million people workout with LES MILLS at home and in a gym each week. LES MILLS On Demand has been proven to drive more people into live classes in Clubs, as it enables them to try new programs without any “gymtimidation”. To learn more visit www.lesmills.com.au/lesmillsondemand
Justin is the Managing Director of Active Management, which he began January 2004. He offers coaching to businesses worldwide in everything from start up and design to marketing and sales systems. Justin also facilitates four Australian and New Zealand ‘fitness industry roundtables’ events, which allows him to see a huge cross section of business models.