Members want more fitness classes
The fitness industry survey team is running the annual survey of clubs and members in Australia and New Zealand. This year we have also included Singapore, Malaysia and Hong Kong.
So far we have had over 5,000 members reply and we are getting loads of valuable comments from members on many different topics.
A new question we asked members this year was “if your club had more money to invest where should they spend it?”
Here is what members wanted;
- More group fitness classes
- A bigger facility
- Better equipment
- Better facilities like showers, change rooms and steam rooms also made the list
- As did extended opening hours on the weekend and early in the mornings.
- Air conditioning made it onto the list too.
Group fitness expert Mel Tempest comments “Group fitness is growing at a rapid rate in clubs with group fitness program providers creating cool class concepts with top 40 music allowing instructors to turn their classes into rock star events. Benefits are displayed in marketing, wearable devices and happy members.”
One member suggested “more diverse classes for education and not just workouts” This is a great insight into maximising the revenue from a fitness club. This member wanted to access different educational classes related to health and fitness.
“Better and more equipment” and “machine maintenance and cleanliness” were common responses.
So if you are a gym owner or manager and have a little extra money to invest this year in your club please listen to your members and make sure you put more group fitness classes into your timetable.
The fitness industry survey is still open for both members and clubs. The results are compiled and are available to everyone for free. To participate in the survey or to download the results please visit this page http://www.ezypay.com/fitness-industry-survey/
About Ezypay
Ezypay is an outsourced direct debit service provider dedicated to offering a payment collection system that assists businesses in the regulation of their cash flow and revenue without the hassle of managing members’ bills.
With close links to the fitness industry Ezypay offer small to medium growth business of all types an easy online payment collection options at www.ezypay.com.
Media contact
For more information and interviews contact:
Celeste Kirby-Brown
Director of Sales, Marketing and Relationships
Ezypay
celeste@ezypay.com.au
0412 626 416
Justin is the Managing Director of Active Management, which he began January 2004. He offers coaching to businesses worldwide in everything from start up and design to marketing and sales systems. Justin also facilitates four Australian and New Zealand ‘fitness industry roundtables’ events, which allows him to see a huge cross section of business models.