During a panel discussion on marketing it became apparent on the importance of our clubs being designed to be Instagram friendly.
Lauren Polinsky, the Director of Digital Marketing for Kimpton Hotels shared the importance of her community putting together content to promote their accommodation. The authenticity of their guest’s content helps cuts through and becomes a pull marketing strategy. She said, “What our guests show is far more powerful and speaks more to future guests than anything that we can put together. We even use their images in our advertising.”
Geoff Livingston, from Livingston Campaigns went further and said we now need in the design of our clubs to develop places that make Instagram worthy shots!
One example is Solace Crossfit. This has been named as arguably New York’s most Instagrammed gym.
The Fhitting Room has their logo on the floor. Many members have their photos taken after a class and post on Instagram using the #livefhit.
What are you doing to make your club Instagramable?
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Justin is the Managing Director of Active Management, which he began January 2004. He offers coaching to businesses worldwide in everything from start up and design to marketing and sales systems. Justin also facilitates four Australian and New Zealand ‘fitness industry roundtables’ events, which allows him to see a huge cross section of business models.