The #1 Sales Mistake Is Easily Fixed
Successfully communicating with your prospects is the foundation for all sales.
If you would like to convert an enquiry to a prospect to a sale the #1 mistake people make is talking too much!
When trying to show someone you can help them, focus on them not you!
Many sales people are tempted to talk about “my company, my product, my product’s features” and do not know enough about which of the products will benefit the person in front of them.
Talk about their problems, their values and what they think.
The top 3 mistakes sales people make:
- Talking too much;
- Not asking enough questions; and
- Not listening to the answers well enough!
It doesn’t take much to improve your sales ratios, it just takes improving these 3 aspects.
Justin is the Managing Director of Active Management, which he began January 2004. He offers coaching to businesses worldwide in everything from start up and design to marketing and sales systems. Justin also facilitates four Australian and New Zealand ‘fitness industry roundtables’ events, which allows him to see a huge cross section of business models.