Sydney, 5 April 2022 – OneFitStop, a leading provider of Fitness Business Solutions, is proud to reveal a new name, Hapana, with a new logo and brand identity.
The business began nine years ago with the intention of serving personal trainers. It has since evolved to delivering an enterprise end-to-end platform for enhanced member engagement and business management solutions to growth focused fitness businesses. Over 60% of Hapana’s fitness brand customers are multi-site operations who are enjoying the full scope of the company’s platform.
The rebranding initiative was jointly led by Jarron Aizen, CEO and Corey Loehr, CRO. Hapana selected Shift Partners (Singapore) as the agency for this project and the results proved to be a fantastic choice in a strategic decision for our future.
The need for change originated from a strategic review including customer feedback and the rapid adoption of the platform in a fitness market limited with choice for true innovation.
“It’s not a decision taken lightly to rebrand a successful business. Yet, the time was right to evolve our marketing to convey the deep and rich offering built by our technology and development teams.” Jarron Aizen, CEO
The new name symbolizes the company’s position as an industry innovator offering both boutique studios and large format clubs the opportunity to embrace technology that drives an integrated member engagement both in the club and on demand.
“I would explain our offering to new clients and friends, and they told me that our current brand messaging didn’t tell the same story. That’s when I fully appreciated that our innovative technology capability created through two business pivots, required an equally compelling and innovative story – especially for new clients and equally for new people joining our team.” Corey Loehr, CRO
The rebranding includes a new name Hapana, a redesign of the company’s website, new logos and product naming as well as new visual codification.
The name Hapana is derived from the words ‘haptic’ and ‘ananta’ in Sanskrit ( अनन्त ). The company chose it because it symbolizes its aspiration to deliver a platform that intuitively lets studios and clubs make deep connections with their audiences through a sense of touch (haptic) whilst creating eternal and endless (ananta) experiences.
“The green symbol on the left of the name mark is called the Hapana spark! Its design is from the three a’s in our name and with motion is a key part of our identity. We love it and hope our customers do too.” Mr Loehr said.
In a survey among our customers for their preference of brand statements, they overwhelmingly selected “Engineered for Engagement” which was also the choice of our leadership team.
“We believe this statement captures our intention to give our customers the technology tools to create and cultivate those member experiences that drive insane engagement.” Mr Loehr said.
Hapana looks forward to continuing to innovate on its product suite and deliver superior fitness management solutions to its valued customers under its new name.
The full solution suite includes:
Meet Hapana at hapana.com and learn about the experiences our customers are delivering to their members today.
Hapana is an innovator of essential fitness business management solutions, offering tools which allow both single site and multi-location studios and clubs to grow, manage, engage, and create raving fans. Hapana makes the fitness brand experience better for everyone with a platform and services that are engineered for engagement, allowing brands to deliver beautiful experiences for members everywhere. Proudly founded in Sydney Australia, Hapana delights over a million members in more than 10 countries and is trusted by brands such as BFT, UFC Gym, Gold’s Gym, KX Pilates, LTYB, GoYoga, Vive Active, Infinite Cycle and many more.
For more information, visit www.hapana.com
Justin is the Managing Director of Active Management, which he began January 2004. He offers coaching to businesses worldwide in everything from start up and design to marketing and sales systems. Justin also facilitates four Australian and New Zealand ‘fitness industry roundtables’ events, which allows him to see a huge cross section of business models.