Personal Training Business Marketing Tip: MeetYourPT
Did you know that there are directories in Australia that are exclusively for advertising Personal Training businesses?
Were all familiar with publications like the Yellow Pages and sites like Google, but what happens when you “Google” the words ‘Personal Trainer”?
The first thing that comes up is a directory of Personal Trainers by the name of ‘Meet Your Personal Trainer.com.au”. This is a directory where people from all over Australia can go and type in their postcode to find a PT in the area near them.
So, there are two things to consider here.
1) Is your business listed on this or any other online directory?
2) Are your competitors listed on this or any other online directory?
If growing your client base (1:1 or group sessions) is up the top of your business priority list, then having a presence in one of more of these directories should be in your marketing plan.
First up, check what your options are, then be sure to weigh up the cost of the investment versus the number of people visiting each site.
Don’t be afraid to negotiate on the listing price, or even ask if they have a trial deal for the first month.
Justin is the Managing Director of Active Management, which he began January 2004. He offers coaching to businesses worldwide in everything from start up and design to marketing and sales systems. Justin also facilitates four Australian and New Zealand ‘fitness industry roundtables’ events, which allows him to see a huge cross section of business models.