Personal Training Business Sales Tip: PT Package
The way you look, the way you act, talk and walk all form a part of your ‘PT Package’. You may not know it, but as a Personal Trainer and business owner, you are always “selling” your services – or at least you should be!
Be aware of the way you dress, be conscious of your body language when meeting new people and always be mindful of the way you speak and what you say.
Something as simple as a BBQ at a friends place, or coffee at the local cafe might just be an opportunity to meet new clients.
So if its HEALTH your selling, then make sure its HEALTH your portraying.
Nobody is going to pay for a Personal Trainer that they have just seen down 6 beers and a family size pizza.
Be conscious, be aware and Walk your Talk.
Justin is the Managing Director of Active Management, which he began January 2004. He offers coaching to businesses worldwide in everything from start up and design to marketing and sales systems. Justin also facilitates four Australian and New Zealand ‘fitness industry roundtables’ events, which allows him to see a huge cross section of business models.