Posting Strategies for Facebook

facebookThis month, e-Marketer shared some very interesting information: ‘Companies that post content on their Facebook pages outside normal business hours see engagement rates that are 20% higher than average, according to new data from Facebook marketing software company Buddy Media.’

  • Buddy Media found that 60% of posts were published between 10 am and 4 pm.
  • Many Facebook users prefer to log on to the site before or after work, therefore this was when they felt more comfortable to engage.
  • Additionally, the study found that engagement rates are 18% higher on Thursday and Friday than the other days of the week.
  • By timing your content posting to when people are more likely to be on Facebook, companies have a greater chance of being seen in a fan’s newsfeed.
  • Buddy Media also found that the shorter the post the better! Posts with 80 characters or less have a 27% higher engagement rate.
  • Additionally, some words encourage engagement, particularly those that are instructions such as ‘like’, ‘post’, ‘take’ and ‘comment’, as does asking a question at the end of a post.