Revolutionary EMS brand prepares to launch franchising and welcomes new team members
In a matter of weeks, 20PerFit will be launching its revolutionary electrical muscle stimulation (EMS) training system to the Australian market – a system which will allow trainers to provide clients with full-body workouts that deliver over 150 times more muscle contractions than a conventional workout, and all in just 20 minutes.
Using the latest EMS technology exported from Germany, 20PerFit’s innovative system imitates the natural action of the central nervous system, sending electrical impulses to contract deep muscle fibres. During a single 20-minute session, up to 90% of muscles are activated, making workouts more intense and effective.
Unlike other EMS offerings, 20PerFit’s system is totally wireless, allowing clients to perform exercises without restriction. Wireless capabilities also mean that 20PerFit can be a completely mobile service, making it even more convenient and accessible.
Building the dream team
With the exclusive 20PerFit franchise launch events planned for Sydney and Melbourne Start of September, the company has been busy preparing and recruiting, scouring the country for the best in the fitness business so that 20PerFit can provide premium support to its franchisees. Two new State Franchise Managers have now joined the team – Darren Hewitt and Stephen Jenkinson.
Hewitt has 15 years’ experience in the fitness industry, including eight years in the fitness franchise sector. Highly skilled in business coaching, new business development and marketing strategy, Hewitt was drawn to 20PerFit because of the system’s key points of difference and the promising business opportunities it presents.
“EMS training really excites me,” he says. “I also feel there is a real difference with our model, which I believe will be in high demand – both as a business opportunity and as a training method for consumers. Plus, the fact that we offer both studio and mobile franchise opportunities means we really do have something for everyone.”
Jenkinson has more than 16 years of health, fitness, sport and nutrition experience under his belt. After a career as a professional rugby union player, he went on to work as a personal trainer before moving into the sales arena, leading a number of sales teams and managing top fitness brands such as Optimum Nutrition, BSN and Glanbia
“I am proud to be joining the 20PerFit team,” Jenkinson says. “I believe 20PerFit is the future of fitness. I’m excited to see the business grow across Australia.”
The future looks fit
20PerFit Head of Operations Damien Bain was part of the executive committee who hand-picked the new State Franchise Managers, and he is confident that the two will form an integral part of the 20PerFit team.
“Steve and Darren both bring a wealth of experience to 20PerFit,” says Bain. “We’re committed to helping our franchisees reach their full potential, and with such a fantastic system and the expert guidance of our new State Franchise Managers, future franchisees can look forward to becoming a part of something truly successful.
“We’re already off to a flying start, and as our business continues to grow, so too will our 20PertFit family. Stay tuned for launch events in other states and territories across Australia!”
Justin is the Managing Director of Active Management, which he began January 2004. He offers coaching to businesses worldwide in everything from start up and design to marketing and sales systems. Justin also facilitates four Australian and New Zealand ‘fitness industry roundtables’ events, which allows him to see a huge cross section of business models.