A new way to train
A new way of training is set to launch in Australia that will allow trainers to provide clients with full-body workouts that deliver over 150 times more muscle contractions than a conventional workout – and all in just 20 minutes.
20PerFit utilises the latest electromuscular stimulation (EMS) technology exported from Germany. The system imitates the natural action of the central nervous system, sending electrical impulses to contract deep muscle fibres. During a single 20-minute session, up to 90% of muscles are activated, making workouts more intense and effective.
Unlike other EMS offerings, 20PerFit allows complete freedom of movement. The system is totally wireless, allowing clients to perform exercises without restriction. Wireless capabilities also mean that 20PerFit can be a completely mobile service, making the system even more convenient and accessible.
As the company prepares to launch, Damien Bain has been appointed as 20PerFit Head of Operations. Bain has more than 15 years’ experience in the fitness industry, starting out with his own health club in Melbourne. Since then he has managed the opening of more than 42 clubs for various brands across Australia and has worked in a variety of roles, including more than eight years with Fitness First as NSW State Manager and National Site Acquisitions Manager and National Business Development Manager at Genesis Fitness Clubs.
“20PerFit is next generation fitness technology – it’s a total game-changer,” Bain says. “I’m so excited to join 20PerFit as it prepares to launch in Australia. The benefits this system can offer personal training businesses are enormous, and the benefits it can offer time-poor consumers are equally impressive.
“20PerFit is unlike any other fitness offering currently available in Australia. And we’ve got big plans for our future. All I can say is, watch this space!”
Justin is the Managing Director of Active Management, which he began January 2004. He offers coaching to businesses worldwide in everything from start up and design to marketing and sales systems. Justin also facilitates four Australian and New Zealand ‘fitness industry roundtables’ events, which allows him to see a huge cross section of business models.