The economic and social impact of COVID-19 related closures have been felt right across Australia, and the fitness industry is no exception with Fitness Australia today releasing an industry impacts report detailing the devastating effect of gym shutdowns on 23 March 2020.
The COVID-19 Fitness Industry Impact Report lays bare the financial, social and economic impact suffered by the $3 billion a year industry that employs more than 35,000 people across more than 6,426 businesses.
Fitness Australia CEO Barrie Elvish said while the industry was supportive of the government measures to stop the spread of COVID-19, gym closures resulted in the mothballing of thousands of businesses.
“Australians spend more than $8.5 billion every year on fitness and a large portion of this is spend on gym memberships, personal training, fitness classes and bootcamps. The closures, which affected all types gyms and fitness facilities, and shortly after outdoor bootcamps, meant these businesses had suffered significantly,” Mr Elvish said.
“The safety of the community comes first but the impact has been devastating for the fitness industry. Our Report shows this impact has been felt by everyone from personal trainers and sole operators right through to the large gym franchises – no one is unaffected.”
The COVID-19 Fitness Industry Impact Report surveyed a broad snapshot of the industry including exercise professionals and sole traders, through to boutique businesses and multi-service facilities.
Fitness Australia analysis of exercise professionals and sole traders surveyed found:
- 81% has lost their job or main source of income
- 71% had not had a single client since gyms closed on 23 March 2020
- 44% of respondents has lost more than 61 per cent of their income
- 90% are continuing to pay up to $5,000 per month for business expenses despite not operating
- Less than 10% of clients had transitioned to virtual platforms or one-on-one training.
Fitness Australia analysis of boutique businesses and multi-service facilities surveyed found:
- All businesses have had to stand down employees with less than 10% of staff still working
- 70% of businesses cited a 100 per cent decline in memberships
- 24% of businesses reported a 61 per cent decline in memberships due to cancellations or
- Revenue was down 100 per cent for 50% of gym owners
- Gym have only been able to generate less than 10% of their usual income through virtual or
outdoor one-on-one training.
Mr Elvish said the industry is willing to do whatever it takes to get gyms reopened safely as soon as possible– both from an economic and overall wellbeing perspective.
“The industry is committed and onboard to do whatever is needed to reopen. We all want to ensure gym members and employees have the peace of mind to safely return to the gym, do a workout or take part in a group glass,” Mr Elvish said.
“Fitness Australia has prepared a draft reopening framework to ensure gyms can reopen safely as soon as possible. This is currently with all state and territory health departments for consideration. It was very encouraging to see the NT government include the staged reopening of gyms in their announcement yesterday.”
“In addition to the financial benefits of getting gyms reopened, the role exercise plays in our overall health and mental wellbeing cannot be underestimated and it will become more apparent as restrictions are eased back.”
“Gyms and the broader fitness industry will have a vital role in ensuring the ongoing health and wellbeing of Australians during and following COVID-19.”
To read more of the COVID-10 Fitness Industry Impact Report and to download a copy click here.
Justin is the Managing Director of Active Management, which he began January 2004. He offers coaching to businesses worldwide in everything from start up and design to marketing and sales systems. Justin also facilitates four Australian and New Zealand ‘fitness industry roundtables’ events, which allows him to see a huge cross section of business models.