Today Fitness Australia, the peak fitness industry association, released a National Fitness Industry Code of Practice, the first of its kind in Australia.
Jayne Blake, Fitness Australia’s incoming Chairperson explains that the consolidation of all State and Territory Codes of Practice into one national Code is a major milestone for the fitness industry.
“We took six previous state and territory codes of practice, the Fitness Australia Business Principles guide, current Australian consumer law and extensive industry consultation as reference points to draft the National Fitness Industry Code of Practice,” said Jayne.
“We’re proud to say that this code is now the new standard of business operation in the contemporary Australian fitness industry, and is supported by the Australian Fitness Industry Standards Council.”
Designed for fitness service operators in the industry, the Code offers clear guidance that meets legislative requirements for business operation, nationally.
The purpose of the Code is to promote appropriate standards of trading, inspire consumer confidence and enable business operators to conduct services in a professional and ethical manner.
“It’s important that we, as the peak national association, help fitness businesses implement a benchmark and make it simple for them to apply the Code to their business, in particular streamlining it for implementation on a national scale,” said Jayne.
“Our organisation exists to empower the industry to engage more Australians in quality health and fitness services – this is one the ways in which we’re contributing to professionalising exercise and building consumer confidence,” added Jayne.
To learn more or to download the National Fitness Industry Code of Practice, visit fitness.org.au/
Justin is the Managing Director of Active Management, which he began January 2004. He offers coaching to businesses worldwide in everything from start up and design to marketing and sales systems. Justin also facilitates four Australian and New Zealand ‘fitness industry roundtables’ events, which allows him to see a huge cross section of business models.