September’s Dead Set Bargain
Building Your Website’s ‘About Us’ Page To Convert Sales
Recent survey data shows us that when new visitors first land on a website:
- 47% make a beeline to the Products and Service pages
- 33% browse the homepage before jumping around elsewhere
- 16% check out the About Us page
In the fitness industry, this last percentage would be higher as prospects want to “see” the people who will be training them.
If more than 16% of your traffic — or greater than 16 out of 100 visitors — are keen on learning more about you and your brand and you’re not telling them, you are missing an opportunity.
Beef up your ‘About Us’ page with the information they want to know.
Justin is the Managing Director of Active Management, which he began January 2004. He offers coaching to businesses worldwide in everything from start up and design to marketing and sales systems. Justin also facilitates four Australian and New Zealand ‘fitness industry roundtables’ events, which allows him to see a huge cross section of business models.