Steps to Creating a Retention Plan for Your Fitness Business

In a recent episode of The Fitness Business Podcast, host Chantal was joined by Paul Bedford.  Dr Paul Bedford has over 20 years experience working in the fitness industry, including roles as a gym instructor, personal trainer, fitness manager and club manager.

In this episode, Paul walks us through Steps to Creating a Retention Plan for Your Fitness Business, including:

  • What data to capture and measure to help you build a retention strategy
  • How to build your customer journey to improve your retention.
  • VIP Visits and how they affect retention
  • Digital intervention. How to use a CRM system for retention rather than sales

Thanks to our friends at ABC Financial you can now listen to a step-by-step guide and then download a complete EBook of the interview!


Listen now at

Download the FREE ebook


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