advertising Archives - Active Management

From Our NPE Friends: Advertising Strategies for Fitness Business Owners

By JT | April 25, 2017

If you’re not currently advertising to bring new clients in the door… let me tell you why you should be.

Top Tips From Ilana Wechsler On The Fitness Business Podcast

By Chantal Brodrick | November 30, 2016

Here is what resonated for me on this week’s podcast with Ilana Wechsler sharing the first thing to do before advertising on facebook:

From Our NPE Friends: How to Attract, Capture, and Nurture the RIGHT Clients to Grow Your Business Month After Month

By JT | October 27, 2016

A LOT of fitness business owners have a hard time creating rock-solid marketing.

Why Publicity Beats Advertising for the Fitness Entrepreneur

By JT | September 1, 2016

Public relations and publicity are all about managing a brand’s reputation and creating a buzz or hype around it. Similarly to marketing and advertising, publicity is focused on getting visibility but comes with the added element of a third party endorsement.

Top Tips From Best Of The Boys On The Fitness Business Podcast

By Chantal Brodrick | July 20, 2016

Here is what resonated for me on this weeks podcast with the best of the boys featuring Mike Arce, Justin Tamsett, Adrian Antigua and Jeb Blount:

Creating Facebook Ads That Convert

By JT | July 20, 2015

Facebook has recently announced that to get the most out of the platform for your business, then you need to pay-to-play.

Robert Cialdini Tips On Influencing

By JT | March 26, 2015

Whether a personal trainer looking to influence clients to train more often, a sales person hoping to influence a prospect to become a member or a manager influencing their team to follow their direction, the ability to persuade people is critical.