Ten Email Tips
- Don’t over mail your list, but don’t undermail either.
- Create both text and html versions.
- Include a URL two or three times in your email letter.
- Remember that shorter is better.
- Test several subject lines before mailing, knowing that lines that are vague or intriguing work best.
- Send your email mid-week.
- Know that personalised email gets up to a 20% better response rate.
- Include a PS with a URL link.
- Send gift promotions to your customer list and introductory offers to outside lists.
- Keep an eagle eye for opt-out rates and know that if they’re over 1%, you’re doing something wrong.
Email marketing has increased, so always work on improving how you do it!
Justin is the Managing Director of Active Management, which he began January 2004. He offers coaching to businesses worldwide in everything from start up and design to marketing and sales systems. Justin also facilitates four Australian and New Zealand ‘fitness industry roundtables’ events, which allows him to see a huge cross section of business models.