The 6 Step ‘Boutique Club within a Club’ Plan – Part 4

Step 6 – Marketing to Members

The primary market for a ‘Boutique Club within the Club’ is existing members. Clubs need a proven consistent marketing plan to launch all new ‘pay extra’ boutique experiences to their members. Members consistently have to see, feel and hear the difference.

If you cover these bases, you will be in a much better position to take advantage of where the industry is and should contribute at least as much extra income to the club (and to its fitness pros who get involved) as does its personal training if not more!