Many have asked me, why would I do LinkedIn?
My explanation is simple: this is the professional’s version of Facebook. You can connect with key people that will help you progress your career.
Here are some tips to ensure your profile is sharp!
- Use keywords. People search LinkedIn the same way they do Google.
- Give it some personality. Your LinkedIn profile should have personality. Add a photo for face recognition.
- Don’t waste valuable real estate. In your professional headline section, don’t just put your position title, for example, ‘marketing manager’. A professional headline needs to be descriptive, persuasive and keyword-rich.
- Your summary. This is where you tell your story. It can be up to 2000 characters long and include keywords. The longer it is, the better for keyword optimisation.
- Get some recommendations. These are great for building credibility and giving potential clients or employers a glimpse of strengths and capabilities. Asking connections for a recommendation is encouraged.
Justin is the Managing Director of Active Management, which he began January 2004. He offers coaching to businesses worldwide in everything from start up and design to marketing and sales systems. Justin also facilitates four Australian and New Zealand ‘fitness industry roundtables’ events, which allows him to see a huge cross section of business models.