Tip #1 – The Type of Post On Facebook

There are 6 main types of posts you can create on your business page:

  1. Questions
  2. Image posts
  3. Videos
  4. Links
  5. Giveaways
  6. Coupons/Discounts

BuzzSumo found question posts combined with images resulted in 4 times more engagement.

Here are some questions to ask:

  • Specific: What’s your favorite…?
  • Tips: How do you…?
  • Experiences: What’s your favorite moment from experience/memory…?
  • Edgy: Do you think…? (controversial question)
  • Direct: Why do you…?
  • Events: Who is going/Who attended…?
  • Timely: Today is…, so what are you…?

They also found that for sharing engagement, video posts generally have the highest number.

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Next Week -  Time Of A Day To Post On Facebook Boosts Viewing

Justin is the Managing Director of Active Management, which he began January 2004. He offers coaching to businesses worldwide in everything from start up and design to marketing and sales systems. Justin also facilitates four Australian and New Zealand ‘fitness industry roundtables’ events, which allows him to see a huge cross section of business models.

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