You know the saying: a picture is worth a 1000 words! The same applies on Facebook as most users just scroll through their newsfeed.
A stunning picture will stop the scrolling action & say a lot more than a text post. Images have proven time and time again to improve engagement, especially when they tell a story or connect with the audience on a personal or emotional level.
According to BuzzSumo, Facebook posts with images see more than double the engagement of basic text posts.
BIG TIP: use a free tool like Canva.com to help improve the professionalism of your images with overlayed copy.
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Next Week - Facebook Loves Different Types Of Content
Justin is the Managing Director of Active Management, which he began January 2004. He offers coaching to businesses worldwide in everything from start up and design to marketing and sales systems. Justin also facilitates four Australian and New Zealand ‘fitness industry roundtables’ events, which allows him to see a huge cross section of business models.