The content in your post is the marketing of the post.
The first sentence is the headline and will either attract further reading or have people move on quickly, leading to sending your Facebook page further down the priority in your fan’s newsfeed.
Your first sentence in your post must answer the challenges (ie solve the pain) of your fans.
The number 1 turn off is using complex, technical language or jargon that only fitness professionals use! The people reading your posts are normal people, so use the language they use, for example abs compared to tummy; heart rate training zone compared to make your heart beat faster; and so on.
When people understand what you are saying without thinking or having to decipher it, they will engage.
Next Week – Facebook Loves Celebrations