To Market Your Fitness Business, Talk To the Old Brain
Having the best service or equipment, does not mean people will buy from you. Let me explain why . . .
Exciting new brain research suggests we should be speaking to the true decision maker, the old brain. When you do, you will raise your effectiveness in communicating your services or facility and therefore the possibility of them buying your product.
You should/may already know the brain has 2 hemispheres:
- The Left hand side is language, logic and maths!
- Right hand side is art, music creativity & inspiration
There is also 3 distinct parts to the brain and they all communicate with other and most importantly try to influence each other. Each part has a specialized function:
- The NEW brain thinks – it processes rational data
- The MIDDLE brain feels – it processes emotions & gut feelings
- The OLD brain decides – it takes into account the input from the other 2 brains, but the old brain is the actual trigger of decision.
Grab a copy of the ebook I wrote called How To Turbo Boost Your Fitness Business with
Powerful Neuromarketing Strategies.
This book includes:
- Understanding how your prospect’s brain works
- Pricing that appeals to the brain
- 10 words that build trust
- Use multiple senses in the buying process
- 15 red hot tips for giving your fitness business a neuromarketing makeover.
Normally $99 but you can grab a copy today for just $49 by clicking here.
Justin is the Managing Director of Active Management, which he began January 2004. He offers coaching to businesses worldwide in everything from start up and design to marketing and sales systems. Justin also facilitates four Australian and New Zealand ‘fitness industry roundtables’ events, which allows him to see a huge cross section of business models.