Top Tips From An Coppens On The Fitness Business Podcast

Here is what resonated for me on this weeks podcast with An Coppens on the power of gamification for the fitness industry:

I love to see people win!” An Coppens

And An’s top tips were:

  • Appeal to the intrinsic and extrinsic motivations of your members in #gamification. The carrot gets them started, true motivation keeps them going.
  • It’s the word of mouth and the buzz you create around the game, that will get more and more people involved.
  • Challenges are a great way to get fitness members and clients engaged with your business.
  • If you are going to run a challenge, think it through from the start and make sure your team is totally behind it.
  • Do short challenges to get people started, try out at least 6 different ways to reach your members and clients via gamification.
  • This year – an Olympic year – is a great time to introduce gamification into your business, even steal.

Listen To An's Podcast Now

Tell us in the comments below your #1 Takeaway from this show or what success you have had from implementing an idea you heard here!

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