Here is what resonated for me on this weeks podcast with An Coppens on the power of gamification for the fitness industry:

I love to see people win!” An Coppens

And An’s top tips were:

  • Appeal to the intrinsic and extrinsic motivations of your members in #gamification. The carrot gets them started, true motivation keeps them going.
  • It’s the word of mouth and the buzz you create around the game, that will get more and more people involved.
  • Challenges are a great way to get fitness members and clients engaged with your business.
  • If you are going to run a challenge, think it through from the start and make sure your team is totally behind it.
  • Do short challenges to get people started, try out at least 6 different ways to reach your members and clients via gamification.
  • This year – an Olympic year – is a great time to introduce gamification into your business, even steal.

Listen To An's Podcast Now

Tell us in the comments below your #1 Takeaway from this show or what success you have had from implementing an idea you heard here!

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