Top Tips From Bill Besselman On The Fitness Business Podcast

Here is what resonated for me on this weeks podcast from Bill Besselman:

A personal trainers role has the opportunity to become increasingly important, because they have access to data and knowledge and they will have more reach into their clients life than they have ever had before – Bill Besselman  

Go back to your mission, what’s your purpose? If you focus on your purpose you will see that technology is a great enabler, that it will help you do what you intend to do in a way that you couldn’t do before – Bill Besselman

And Bill’s top tips are:

  • Just like in a gym environment, early engagement for new members is instrumental. Bill says, on day zero, we need to help them find friends in their community. Those people who find two or more connections in the first day, their probability of staying around for that first year – sky rockets!
  • Key elements to keep people motivated are: Social engagement, Content and Coaching tips – helping people understand what all the data means to them.
  • With the right apps, a personal trainer can be with their client all day.
  • A personal trainers role has the opportunity to become increasingly important, because they have access to data and knowledge and they will have more reach into their clients life than they have ever had before.
  • When it comes to technology, you can run and hide, you can curse it, or you can embrace it.
  • As for the future, Bill suggests to go back to your mission, what’s your purpose? If you focus on your purpose you will see that technology is a great enabler, that it will help you do what you intend to do in a way that you couldn’t do before.

Listen to Bill's Podcast Now

Tell us in the comments below your #1 Takeaway from this show or what success you have had from implementing an idea you heard here!

Subscribe to The Fitness Business Podcast Show Notes to receive all our podcasts as they go live!