Top Tips From Bill Moore On The Fitness Business Podcast
Here is what resonated for me on this weeks podcast with Bill Moore sharing branding, customer, and future direction insights:
There’s always more to learn – Bill Moore
You must have a crystal clear vision of who you are trying to reach – Bill Moore
And Bill’s top tips were:
- You can have the best product in the world, but anonymity goes with it, if you don’t have a strong brand to support it.
- You must have a crystal clear vision of who you are trying to reach – you must understand your customer.
- People get tired of a product before they get tired of a brand, so protecting a brand is critical.
- Your product needs to stay relevant to the audience you are targeting.
- 12WBT was successful because it met the mood of the audience very accurately.
Tell us in the comments below your #1 Takeaway from this show or what success you have had from implementing an idea you heard here!
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Chantal worked for 15 years in senior sales and marketing roles in the media industry before transitioning careers. She began as a qualified Personal Trainer and Group Fitness Instructor. Realising she could do more to help the industry, she became a Fitness Business Coach with Active Management. Then in 2015, she became the host of The Fitness Business Podcast. Now with over 262 shows and 500,000 downloads it is one of the world’s top podcasts for fitness business owners, managers and fitpreneurs.
Chantal has interviewed fitness industry leaders including Rick Caro, Bill McBride, Brent Darden, Rasmus Ingerslev, Derek Gallup, Alison Flatley, Mo Hagan, Sarah Robb O’Hagan, Carrie Kepple, Emma Barry.
Fitness industry award winners including Todd Durkin, Krista Popowych, Carol Michaels, Kristen Green.
International authors including Jay Baer, Jeb Blount, Mark Shaefer, Mike Michaelowicz, Michelle Segar.