What to Tweet?

At Filex, I did a session on social media explaining why your tweets and Facebook updates need to be messages aligned with your brand. So I searched online and found this great list of things you can tweet and Facebook update:

  • New announcements from your brand
  • Teaser previews of offerings you are working on
  • Related interesting news from the industry
  • Trivia related to your product: history, technology, anything!
  • Ask for suggestions – people love to help someone out.
  • Events you are holding (this informs as well as gets you attendees)
  • Events you are participating in (this shows you are active)
  • Witty one-liners: jokes, daily wisdom, or just about anything else!
  • Helping people find opportunities (Helping people solve their problems is the best thing you can do to promote your brand.)
  • Popular events: upcoming sports events, festivals, etc.
  • Unexpected developments – was Gmail down today? Tweet about it!
  • Regular industry news – yup, this doesn’t hurt if mixed in.
  • Sales announcements
  • Job openings – open positions, both with your brand and at other places you know
  • Ask for customer feedback! Invite people to share their experiences with your brand.
  • Participate in the relevant hash tags, and get more visibility.
  • Set up and announce tweet chats based on brand-related hashtags.
  • Follow people and make acknowledgement via tweets.
  • Thank people who have recently followed you.
  • Post the latest updates from your blog along with the link.
  • Direct people to other social media channels you own by tweeting about them.
  • Search on your brand name and respond to tweets that are about you.
  • Create Twitter lists of industry-relevant analysts, well-wishers or customers, and announce the lists publically. This sends a positive message to the mentioned people.
  • Participate in trending topics and viral hashtags to rope in some attention. Ensure your opinion is related to your brand somehow.
  • Tweet-greet your followers daily. Saying small things like ‘good morning,’ or asking about their health goes a long way in forging ties.
  • Tweet and tag your best employee of the week. This keeps the staff motivated and gives them a platform.
  • Announce weekly deals, tweetpon (coupon), etc. and evaluate its viral reach to understand how influential your brand is.
  • For B2B brands, find analysts on Twitter and build up conversations with them. Twitter is the best place for making your opinion heard.
  • Give daily twitter tips on usage of your brand’s products/service or on the basis of industry expertise. Tips sell well on Twitter.
  • Make regular #FF Follow Friday recommendations or announce fan of the week with some incentives or freebies to the winners.

Source: Social Media Today