Zumba & Crossfit Get Recognition
I think you have made it when your business has made it into a National, if not International, magazine as a featured article.
So far in 2013, Inc Magazine in the US has featured two fitness businesses.
In the December/January edition Zumba Fitness was named Inc Magazine Company of the Year. The insights into this world wide phenomen can help any size business. Here is the link to read more: http://www.inc.com/magazine/201212/leigh-buchanan/zumba-fitness-company-of-the-year-2012.html
In the July/August edition, there was a great spread on Crossfit and the theory of the business from Glen Glassman, the father of Crossfit. Well worth a read. Here is the link: http://www.inc.com/magazine/201307/burt-helm/crossfit-empire.html
Justin is the Managing Director of Active Management, which he began January 2004. He offers coaching to businesses worldwide in everything from start up and design to marketing and sales systems. Justin also facilitates four Australian and New Zealand ‘fitness industry roundtables’ events, which allows him to see a huge cross section of business models.