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Boutique Studios vs. Big Box Gyms: The Key to Member Retention Is Feelings

By JT | November 1, 2024

On my REX Roundtables trip, I had a workout at CycleBar Garden City, where I was reminded of something we often overlook in the business of fitness: it’s not just about the workout; it’s about the *feeling* you walk away with.

How Australian Gyms Perform in Lead Response. Results from the First Mystery Shopping Study

By JT | November 1, 2024

If there’s one thing that can make or break a fitness business, it’s how well you handle member enquiries. We’ve all heard it before—your lead response times, the quality of conversations, and the platforms you use can massively impact your success. But until now, no one has taken the time to really dig into what’s going on behind the scenes across the industry.

Fitness Business Podcast’s Interview With Liz Clark, Barrie Elvish & Richard Beddie

By JT | October 25, 2024

Episode 2 of Season 1 dropped a couple of weeks ago and it was a fantastic chat with 3 of the busiest people in the world as they represent our industry. If you don’t want to listen to the episode, you can read the questions I ask here . . .

#FitnessBiz24 Less Than a Month Away – Don’t Miss This Must-Attend Event for Australian Gym Owners

By JT | October 23, 2024

The countdown is on – #FitnessBiz24 is just weeks away, and if you haven’t registered yet, it’s time to drop everything and secure your spot!

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years in business
REX Roundtable meetings per year
Mystery Shopper calls per month
gym owners spoken to

What our clients say about working with us

Summer Nelson

Summer Nelson, Owner at My Trainer Corporation

Justin is an outstanding business mentor and coach. His work as facilitator of the Personal Trainers Industry Leader's Roundtable is exceptional. I thoroughly recommend him and his programs to anyone wishing to maximise their success.

Troy_Morgan

Troy Morgan, Willows Health & Lifestyle Centre

Stepping away and truly looking at your business with the benefit of peer interaction is such a strong force in driving my business forward.

Shane Casey

Shane Casey, Anytime Fitness Franchisee

Thank you for all your guidance and support over the last 12 months JT. I am a better leader through your coaching and mentoring. I feel this achievement is very much a result of the direction you have provided.

We see you as a leader first, business owner second and you work in the fitness industry. You'll lead your fitness business with more clarity, focus and success when you work with Active Management.

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