Podcasts
Current Fitness Industry Challenges With JT
Justin is a fitness industry lifer! From 1988 to 2008, Justin was a personal trainer, sales person, club manager and multi-club owner.
Read MoreRecapping the Highlights of IHRSA 2023 with Allison Flatley
Allison Flatley and Dori embark on a journey full of knowledge, fun, and leisure in this special episode, all about the amazing opportunities offered by IHRSA Conference ’23.
Read MoreBuild Your Personal Grit For Fitness Business Success
Grit doesn’t have to be just physical, it can also be mental. Grit comes in various forms, and it can mean something different for each person.
Read MoreRapid Growth for ISSA
ISSA has seen rapid growth in recent months, launching new certifications and acquiring new ventures.
Read MoreWhat Is Happening With Group Fitness?
Jenn Kuehn talks to us about the top trends and benchmarks in group fitness.
Read MoreFitness Trends & Opportunities for an Industry Reimagined
Anthony shared some interesting stats about the wellness industry. Anthony believes the industry is looking healthy, although it depends on sector and modality. He also believes the future of the industry will be focused on a holistic approach to wellness, health, and fitness.
Read MoreThe Value Proposition For Being A Warrior
Are you a fitness business operator whose group fitness schedule could use a little refresh? Are you a fitness business operator still recovering financially from the pandemic? If you answered yes to one or both of those questions, you have come to the right place. WARRIOR could be the ‘edgy’ programming to help your health club reinvent itself, all while being license free.
Read MoreThe Power Of Scarcity In Marketing
Scarcity is a powerful influence factor, and it can be used in marketing to drive sales and create excitement. Scarcity is not just about emails saying sell out fast or buy now.
Read MoreThe Gateway To Persuasive Sales Conversations
Looking for a refresher when it comes to sales calls? Eric Tepper, the founder of Sales Architect, is here to remind us that the phone should be used as a gateway to persuasive sales conversations, as he believes fitness sales staff have strayed away from the basic sales conversations.
Read MoreMyzone Continues To Increase Member Engagement & Retention In 2023
Myzone is an app that helps people track their wellness and fitness goals. It uses a simple zone-like format to communicate users’ progress, with the World Health Organization’s standards for heart rate and points used as a basis.
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