Three Keys To Selling More Gym Memberships


With 75% of the year in the rear vision mirror you should be 75% closer to your 2023 membership goal – are you?

From working with REX Roundtable clubs around the world and clients, there are 3 key factors to ensuring you hit membership targets each and every month:

  1. Know what is happening in your sales process. The clubs that analyse both the data and the processes in their business that relate to closing sales are the ones who are in growth mode.
  2. Focus on the number you want. If you want to grow your member numbers, then there is one number to focus ‘new member sales.’  There is of course the argument about attrition being a focus, and we can discuss that in another blog.  The evidence from club performance is simply, for membership growth the laser focus of the business is on membership sales.
  3. Reward the team’s behaviour. Perhaps the oldest business advice on the planet is reward the behaviour you want from your team and reward fast.  The key discussion point is what is the ‘reward’ and that is something you need to establish with your team and in your business.

You will supercharge your membership sales in 2024 at FitnessBiz 2023 in a capital city near you:

Join us for an exclusive deep dive into proven strategies that will propel your fitness business to new heights. We're talking cutting-edge insights on data collection, sales management, team training, and mastering the art of prospect communication.

Why should you be attend? Since last year, I've gathered invaluable wisdom from leading 24 REX Roundtable meetings across two countries and mystery shopping over 400 Australian fitness businesses in 2023. The secrets I've uncovered are too good to keep to myself, and FitnessBiz is your one and only chance to tap into this goldmine of knowledge.

Don't miss out!

Ready to find out more?

FitnessBiz is the only public conference where I'll be sharing these game-changing best business practices this year. Secure your ticket now and be at the forefront of the fitness industry's evolution.

Your success in 2024 starts now with an Early Bird ticket of just $114.60 – prices rise on September 20th!