Fitness Industry Trends Or Fads Will Make or Break You


Since starting in the industry in 1988, I have seen a plethora of industry trends and fads that owners have jumped on!  All have broken the bank – just some broke the bank with just printing money and others broke the bank with money going out and nothing coming back!

One key to success in business is knowing the difference between a trend and fad as this determines where you invest your time, money and resources and at FitnessBiz 2023, I’ll share what is trending in our industry and what is fadding!

Last year, the trend was recovery spaces and I shared photos of spaces from around the world.  This year, we’ll discover if recovery spaces are a trend or a fad?

What else is on the horizon?

Is there something we should be aware of in the digital world or a product that every business needs to be competitive in 2024?

I’m looking forward to sharing with you where to direct your energy for business growth – membership numbers and profitability.  You’ll be amazed where there are dollars to be found in your P & L!

Don’t waste money on fads focus on trends in 2024 at FitnessBiz 2023 in a capital city near you:

Join us for an exclusive deep dive into proven strategies that will propel your fitness business to new heights. We're talking cutting-edge insights on data collection, sales management, team training, and mastering the art of prospect communication.

Why should you be attend? Since last year, I've gathered invaluable wisdom from leading 24 REX Roundtable meetings across two countries and mystery shopping over 400 Australian fitness businesses in 2023. The secrets I've uncovered are too good to keep to myself, and FitnessBiz is your one and only chance to tap into this goldmine of knowledge.

Don't miss out!

Ready to find out more?

FitnessBiz is the only public conference where I'll be sharing these game-changing best business practices this year. Secure your ticket now and be at the forefront of the fitness industry's evolution.

Your success in 2024 starts now with an Early Bird ticket of just $114.60 – prices rise on September 20th!