Justin Tamsett of Active Management answers the question of ‘What Should My Gym Marketing Budget Be?’ in this gym marketing tip. I am regularly asked at conferences, how much should I spend on my marketing? My answer, which is rarely liked, is “Whatever it takes to get the results in your business!” You see there is not a simple answer to this question, so yes it is a little cryptic.
Great video for gyms and fitness centres on marketing ideas and tips.
What should your gym marketing budget be?
Generally, I would suggest between 5% and 15% of turnover — which is a huge range.
Obviously, if you need more leads, you will probably have to spend more.
A better question and one is to answer provided you track your source of enquiries is “Where should the majority of my marketing budget go?”
Justin is the Managing Director of Active Management, which he began January 2004. He offers coaching to businesses worldwide in everything from start up and design to marketing and sales systems. Justin also facilitates four Australian and New Zealand ‘fitness industry roundtables’ events, which allows him to see a huge cross section of business models.