Communications Planning for your PT Business
Most of us have a business and marketing plan, but given we are in the business of “Personal” training, wouldn’t it also make sense for us to have a communications plan? Things you might like to include are:
- Newsletters
- Birthday cards
- Achievement / Recognition awards
- Educational information / updates
- Coffee catch ups (outside of your regular PT session)
- Blog Posts
- Special Offers
- Discounted products (like sports clothing or equipment)
Remember, you should be communicating and interacting with your clients all the time (not, just during their weekly PT session!)
Chantal worked for 15 years in senior sales and marketing roles in the media industry before transitioning careers. She began as a qualified Personal Trainer and Group Fitness Instructor. Realising she could do more to help the industry, she became a Fitness Business Coach with Active Management. Then in 2015, she became the host of The Fitness Business Podcast. Now with over 262 shows and 500,000 downloads it is one of the world’s top podcasts for fitness business owners, managers and fitpreneurs.
Chantal has interviewed fitness industry leaders including Rick Caro, Bill McBride, Brent Darden, Rasmus Ingerslev, Derek Gallup, Alison Flatley, Mo Hagan, Sarah Robb O’Hagan, Carrie Kepple, Emma Barry.
Fitness industry award winners including Todd Durkin, Krista Popowych, Carol Michaels, Kristen Green.
International authors including Jay Baer, Jeb Blount, Mark Shaefer, Mike Michaelowicz, Michelle Segar.