Low Cost Leads for Personal Trainers
- Would you like to earn more revenue?
- Can you afford to take on more clients?
- What lead generation activity do you currently have running for your PT Business?
I often meet PT’s who say YES to the first two questions and fall silent on the third.
As much as we would all love clients to materialise out of thin air, chances are you’re going to need to do a bit of work to achieve those first two goals!
So if you’re feeling a little stuck for ideas, heres are 5 great low cost lead generation activities to check out:
- Social Media – Get yourself onto Facebook, Twitter, Linked In, Instagram, Pintrest. Make sure you are building a community by providing quality and interesting content
- Online directories – Get registered on every possible online directory: Google Places, Local Services Directories, Yellow Pages Online, Meet your Personal Trainer
- Website SEO – Do you have a website? If you do, can people find it? If you’re not sure, then speak to a professional SEO company about making the most of your web presence
- Walk Your Talk – Represent your brand wherever you go (you never know when you might meet a new customer) and when you are working, wear branded clothing so potential clients can see you in action!
- Socialise – Create a network in your local community with other small business owners. A strong referral network can result in leads for your business
Chantal worked for 15 years in senior sales and marketing roles in the media industry before transitioning careers. She began as a qualified Personal Trainer and Group Fitness Instructor. Realising she could do more to help the industry, she became a Fitness Business Coach with Active Management. Then in 2015, she became the host of The Fitness Business Podcast. Now with over 262 shows and 500,000 downloads it is one of the world’s top podcasts for fitness business owners, managers and fitpreneurs.
Chantal has interviewed fitness industry leaders including Rick Caro, Bill McBride, Brent Darden, Rasmus Ingerslev, Derek Gallup, Alison Flatley, Mo Hagan, Sarah Robb O’Hagan, Carrie Kepple, Emma Barry.
Fitness industry award winners including Todd Durkin, Krista Popowych, Carol Michaels, Kristen Green.
International authors including Jay Baer, Jeb Blount, Mark Shaefer, Mike Michaelowicz, Michelle Segar.