Education and News For The Fitness Industry

Press Release – #FITnotFBT: Get our tax system into shape

By JT | October 21, 2014

Fitness Australia launched #FITnotFBT: Get our tax system into shape which aims to create a healthy and productive workforce for all Australians.

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Paving your pathway to Success

By Chantal Brodrick | October 9, 2014

Starting up a new business can be daunting, especially if you are not 100% clear on what you want to do, and what you need to do to get there.

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Say goodbye to that member enewsletter once and for all! [Sponsored Post]

By Analee Matthews | October 3, 2014

OH! Magazine is the member retention tool that enables clubs to focus on what they’re good at.

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Marketing in your local community

By Chantal Brodrick | October 1, 2014

Want to promote your Personal Training business without spending a fortune?

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Low Cost Leads for Personal Trainers

By Chantal Brodrick | September 24, 2014

If you’re feeling a little stuck for ideas, heres are 5 great low cost lead generation activities to check out:

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Seth Godin Impacted Business Chicks & Business Blokes

By JT | September 12, 2014

“Shun the non-believers! The people who criticise us are not who we do business with. Do business with people who want us.”

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Introducing Small Group Training to your PT Business

By Chantal Brodrick | September 10, 2014

Small Group Training is fast becoming a popular addition to many PT businesses. For those of you considering venturing into this area, here are a few things to keep in mind.

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IHRSA Institute Is A New-Old Must For Fitness Industry Management

By JT | September 5, 2014

OK . . . OK . . . I maybe biased as I attended the IHRSA Institute over a decade ago and now I am part of the Faculty BUT this professional development program is back and well worth your investment. When I attended many moons ago, it was unreal!!!  I learned lots and connected with…

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Krista Popowych Wins Fitness Industry Academy Award

By JT | September 4, 2014

Two weeks ago a great friend of Active Management, Krista Popowych won the BIGGEST award for a fitness instructor in North America (if not the world) the 2014 IDEA Fitness Instructor of the Year. IDEA Health & Fitness Association is one of the world’s leading organisation of fitness and wellness professionals, delivering world-class content and continuing…

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Effective referral marketing for Personal Trainers

By Chantal Brodrick | September 4, 2014

In my experience there is one method of referral marketing which is low cost, quick, easy and most importantly – effective!

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OH! Magazine Enables Clubs to Focus on What They’re Good At! [Sponsored Post]

By Analee Matthews | September 3, 2014

OH! Magazine is the member retention tool that enables clubs to focus on what they’re good at.

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You Can WIN Lunch With Seth Godin

By JT | September 2, 2014

Thursday 11th September is a sold out lunch in Sydney with Seth Godin.  Why wouldn’t it be sold out . . . Seth Godin is one of the world’s greatest influencers. He’s inspired millions across the globe with his vision on leadership and challenging the way we live. He’s the founder of Squidoo.com and has written 17…

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Start with Why by Simon Sinek

By JT | August 29, 2014

Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty?

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Gym Marketing – Effective Gym Marketing Is About Them Not You

By JT | August 28, 2014

You should have at least twice as many you’s and your’s as I’s and mines and your company’s name. A ratio of four to one should be your target.



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Turning Ideas into Actions – Business Tips for Personal Trainers

By Chantal Brodrick | August 27, 2014

Turning ideas into actions has got to be one of the most challenging and defining tasks of a business owner. Its also what separates the good from the great.

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