Education and News For The Fitness Industry
Energy Fitness Great Guerilla Marketing Campaign
Just love the concept and more importantly, I love the results!
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I Disliked The Fitness First Logo Anyway
This week has been a massive week for one of Australia’s (indeed the world’s) largest chain of health clubs – new logo, colours, club launches and celebrities.
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Personal Training Business Communication Tip: Asking Questions
Have you ever considered conducting a survey as a means of meeting new customers?
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Fitness Marketing Tip Old Brain – Part 1
Great video for gyms and fitness centres on marketing ideas and tips.
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How To Use Gym Equipment. A great lesson.
In a month when gyms are inundated with people wanting to join to achieve their New Years Resolution, don’t assume they know what they are doing.
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Fitness Company Goes Skinny
If we assume everyone who wants to join a gym wants to get skinny then these subtle ads may just work.
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Health Check your Personal Training Business
As personal trainers we support and guide our clients to improve their health and wellbeing. We monitor their results and encourage them to have regular health check ups.
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Fitness Marketing Tip
Great video for gyms and fitness centres on marketing ideas and tips.
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Happy Birthday for January!
Happy Birthday to all our Active friends that celebrate their birthday in January!
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SPINNING® – the proper noun
Allow us to reintroduce you to SPINNING in its correct usage of the proper noun, the founding brand in the world of indoor cycling.
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Crunch Fitness Turn Up The Volume
Cute. Funny. Perfect for a reactivation postcard, just not sure about an external promotional piece.
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Personal Training Business Communication Tip: WIIFM
Why is it that so many PT websites and flyers are filled with information all about the owner?
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Active Management declares to #enhance the world
At Active Management, we love the word “enhance”.
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Personal Training Business Finance Tip: Increasing Fees
Talking to a client about money can sometimes feel a bit uncomfortable. But there will come a time, that you will need to increase your fees.
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