Education and News For The Fitness Industry

Tabloid Press Does It Again: Denigrating The Fitness Industry

By JT | September 11, 2013

My blog yesterday “‘No Contract Gyms’ Maybe Booming But Is The Fitness Industry?’ created a stir with many people making comments on social media and me receiving a terse response from Plus Fitness.

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‘No Contract Gyms’ Maybe Booming But Is The Fitness Industry?

By JT | September 10, 2013

Not surprisingly the headline ‘No contracts boom as gyms get set for summer’ grabbed my attention on the weekend in Sydney’s Sunday Telegraph.

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02 Fitness Almost Pinned It!

By JT | September 9, 2013

I think this marketing piece has real opportunity just missed the boat slightly. A clever tag line would have nailed it for me. What do you think?

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Personal Training Business Life Tip

By JT | September 5, 2013

I often see Personal Trainers who are completely exhausted or run down because they are simply working too many hours. As a result, they get sick, can miss days off work and in turn lose income and potentially upset their client relationships. As a PT and business owner, it’s your job to manage your time…

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Leadership Is About Balance

By JT | September 5, 2013

Extraordinary leadership is a balance between:

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Hump Day Laugh #22

By JT | September 4, 2013
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Yoga Lovers You Tell Me

By JT | September 2, 2013

If you like yoga (or don’t) and can tell me what you think, I’d appreciate it.

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Personal Training Business Marketing Tip: Websites

By JT | August 29, 2013

If you’re in the market for a website, there are some key areas to consider.

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7 Design Mistakes That Make Readers Trash Your Emails – Part 6

By JT | August 29, 2013

Number 5 of the seven common design mistakes that get emails trashed today:

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Hump Day Laugh #21

By JT | August 28, 2013
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Awesome Guerilla Marketing Companhia Athletica

By JT | August 26, 2013

This is some of the best guerilla marketing I have ever seen . . . love it!!!!

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Personal Training Business Marketing Tip: Survey Monkey

By JT | August 22, 2013

Knowing what your clients want, what they think, if they’re happy, challenged, motivated or demotivated doesn’t have to be a guessing game.

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7 Design Mistakes That Make Readers Trash Your Emails – Part 5

By JT | August 22, 2013

Number 5 of the seven common design mistakes that get emails trashed today:

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Hump Day Laugh #20

By JT | August 21, 2013
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Not An Attractive Way To Lose Your Belly

By JT | August 19, 2013

There is a fine line between funny and not funny.

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