Education and News For The Fitness Industry
Bioritmo Hits 100,000 People
Bioritmo is one of the most successful chains of clubs in the world. Based in Brazil, I love this marketing and obviously so do the Brazilians!!!
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Your Facebook Page Influences Potential Members
It may have been in the April 2011 ‘S-Net: The Impact of Social Media’ study by ROI Research that it was found that 60% of US social network users were at least somewhat likely to take action when a friend posted something about a product, service, company or brand on a social media site –…
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Personal Trainer Tips: Why scrambled eggs don’t belong on the gym floor
It occurred to me recently that we spend a lot of time talking about what we should do as personal trainers to improve & enhance our businesses, yet sometimes it’s what we shouldn’t do that makes all the difference.
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Why Your Business Doesn’t Kick Goals
Can you identify why you don’t reach your business goals?
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Zappos – A Great Place to Work
In an ever increasing labor competitive market, we need to provide a workplace that meets the needs of our staff. In fact ideally, as we strive to do with our customers, we should exceed staff expectations. One company has done exactly that! Zappos is an online retailer in the US. In 2009, Zappos was featured…
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Do People Buy Stuff at the Counter?
You know all those goodies at the counter at the supermarket or at the petrol station? Well does anyone ever buy anything there? These are called impulse purchases and they are a $5 billion market! In a US survey, people were asked how often they buy products from stands at the checkout counters, 46% of…
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Why so much Interest in Pinterest?
I can’t hold off any longer. It feels like every day I’m seeing more and more people jump on the Pinterest bandwagon. Facebook, Twitter, at the gym or around the dinner table, people are talking about their newfound obsession of this quick to rise new social media superstar. So for anyone who hasn’t yet immersed…
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Marketing is ALL About ‘You’s’
In your marketing piece, or even on your website, count the number of you’s and your’s. You should have at least twice as many you’s and your’s as I’s and mine’s and your company’s name. A ratio of four to one should be your target. When your customers and clients read your marketing, they love…
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Is Your Sales Process Modern?
You’ve seen stories about industrial or even military espionage where a competitor or enemy gets hold of some cool piece of technology from you and then takes it apart to reverse engineer their own development of a competing product. Now consider reverse engineering your sales process. Pre internet, customers answered about 20% of their questions…
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Humanising Your Social Media Efforts
Social media branding must be focused on people. ‘Humanising’ your brand is the golden rule of social media, because humans connect with humans, not logos. Traditional marketing has always approached branding as a way to control the message. It’s crucial for a brand to provide access to its personalities in some capacity because logos have…
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Google Analytics Puzzle Solved
We are huge fans of Google AdWords because we know how powerful a campaign can be for your Personal Training business. So we are super excited to bring you these great tips, shared with us from Mel Samson at Click–Winning Content. Tips for your Google Ad-words campaign: Before starting a ad words campaign, work out…
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Rifles or Cannonballs: What do you fire?
Great by Choice, written by Jim Collins and Morton Hansen, is the follow up to, Good to Great. ‘Chapter 4: Fire Bullets; then Cannonballs’ is a wonderful way to remember that experimentation and prototypes are extraordinarily valuable when seeking improvements and progress. In the 18th Century, wise captains did not waste their cannonballs. They would shoot…
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