Education and News For The Fitness Industry

Hump Day Laugh #11

By JT | June 19, 2013
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Justin McDonell For The Fitness Australia Board

By JT | June 19, 2013

For over 20 years I have been actively involved in the Fitness Industry. My passion for fitness began when I started as a single club operator in a family business. I then moved to working for the big box clubs, giving me the opportunity to work in all areas of the business.

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Fitness Australia

Just Bloody Vote In The Fitness Australia Board Of Directors Elections

By JT | June 18, 2013

This is not a blog about who to vote for in the Fitness Australia Elections but rather a blog to say “Just Bloody Vote!”

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O2 Health Studio Appeals To The Super Hero

By JT | June 17, 2013

I love it! Seriously, I love the concept! It is subtle and I am not sure it would produce results. It appeals to me. What do you think?

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Posting Strategies for Facebook

By JT | June 14, 2013

This month, e-Marketer shared some very interesting information: ‘Companies that post content on their Facebook pages outside normal business hours see engagement rates that are 20% higher than average, according to new data from Facebook marketing software company Buddy Media.’ Buddy Media found that 60% of posts were published between 10 am and 4 pm.…

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Try before you buy – why comp sessions are a personal trainer’s best friend

By JT | June 13, 2013

Yesterday I met a PT who was fresh out of completing Cert IV and two weeks into his new role as a franchisee working at a major gym chain.  When I asked him how it was going he smiled and said “really great” then explained to me that he had been doing heaps of comp…

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Meredith Littlefair Aims For Fitness Australia to Engage the Community

By JT | June 13, 2013

As Fitness Professionals we do what we do because we genuinely believe in the power of our industry to positively change lives.  We have a sincere desire to make a difference to the lives of others by encouraging and motivating our members and community to exercise and improve their overall health and well-being.

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Why Write Letters

By JT | June 13, 2013

I am hopeless at writing letters, but on reading these reasons why we should send letters, maybe I will start again …

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Hump Day Laugh #10

By JT | June 12, 2013
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Andrew Simmons

Andrew Simmons: Wants on The Fitness Australia Board Too

By JT | June 12, 2013

Why Fitness Australia members should vote for me. I have over 20 years of experience on the coal face of the Industry working in big health clubs in group fitness and management as well as outdoor training and Personal Training. I am the Founder of Australia’s largest PT studio franchise (Vision Personal Training) and know…

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Kristen Green: A Fitness Australia Vote For Me Means A Win-Win Quality Approach.

By JT | June 11, 2013

With our ageing population, Australians need access to safe, competitively priced and comfortable exercise options. As an Industry, collectively we have the solution to many of the age related diseases and illnesses which are burdening our health system. My vision for the fitness industry is to build a sustainable future for all fitness service providers,…

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Susan Kingsmill: Why I Should Be A Director of Fitness Australia

By JT | June 11, 2013

I am seeking re-election because I believe that independent operators, people who actually work at the coal face of the industry every day must be on the board.

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What to Look for in New Staff

By JT | June 11, 2013

Yeah sure you want to know if they have the ability to do the job, the skill set, experience and personal and professional abilities, but also consider these things.

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Gold’s Shows Their USP

By JT | June 10, 2013

In a subtle way, Gold’s marketing piece really shows what their brand stands for. I really like this as it sums up functional strength, what about you?  

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Even de Bono Can Help Your Business

By JT | June 7, 2013

Last month at one of the Industry Leaders Round Tables meetings, we had a member share how challenging it can be for them to articulate their questions. And in fact, while speaking out loud it helped clarify what they needed to know. As a result, we are going to implement the coloured hats that Edward…

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