Your Facebook Page Influences Potential Members
It may have been in the April 2011 ‘S-Net: The Impact of Social Media’ study by ROI Research that it was found that 60% of US social network users were at least somewhat likely to take action when a friend posted something 
about a product, service, company or brand on a social media site – the only thing that has changed is that the percentage has increased!
On Facebook, 53% of respondents said their top activities would be purchasing the brand or company’s product and recommending the company or product. For Twitter, the top activities were talking about the company or product (61%), recommending the company or product (59%), and purchasing the brand or company’s product (58%).
Fans or followers of a brand are influenced by what they see from these company accounts, but they are also influenced by what their friends say about brands or companies that they don’t necessarily follow. It’s another area for marketers to focus on – the reach they have and how their brand fans may influence their own friends and followers.
Justin is the Managing Director of Active Management, which he began January 2004. He offers coaching to businesses worldwide in everything from start up and design to marketing and sales systems. Justin also facilitates four Australian and New Zealand ‘fitness industry roundtables’ events, which allows him to see a huge cross section of business models.