Learnings From Luke Carlson On The Fitness Business Podcast
This week we spoke to Luke Carlson about how identifying your core purpose makes your Fitness business unique. Here is what you’ll learn by listening to the show:
- The importance of having a clear core purpose and core values for your business
- Why it is so important to understand what truly makes you different as a club and he outlines an exercise to do before you do any marketing for your business
- What that means to promise – and deliver five star customer service
Your company’s core value defines why your business truly exists
Chantal worked for 15 years in senior sales and marketing roles in the media industry before transitioning careers. She began as a qualified Personal Trainer and Group Fitness Instructor. Realising she could do more to help the industry, she became a Fitness Business Coach with Active Management. Then in 2015, she became the host of The Fitness Business Podcast. Now with over 262 shows and 500,000 downloads it is one of the world’s top podcasts for fitness business owners, managers and fitpreneurs.
Chantal has interviewed fitness industry leaders including Rick Caro, Bill McBride, Brent Darden, Rasmus Ingerslev, Derek Gallup, Alison Flatley, Mo Hagan, Sarah Robb O’Hagan, Carrie Kepple, Emma Barry.
Fitness industry award winners including Todd Durkin, Krista Popowych, Carol Michaels, Kristen Green.
International authors including Jay Baer, Jeb Blount, Mark Shaefer, Mike Michaelowicz, Michelle Segar.