From Our GCM Friends: The C.E.P.A Video Framework

Video Content

It’s widely understood that when it comes to the most effective and engaging content, video is king. The written word, while still powerful, becomes even more engaging and effective in eliciting action, when your communications strategy features high-quality visual-based content.

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JTInTheRaw Show 68: How Colour Impacts Conversion In Your Fitness Business

The most common saying in marketing these days is ‘content is king.’  And if that is the case then ‘colour of your content is queen.’  You can use colour to stop your fans scrolling past your post on Instagram, stop and read your Facebook post, or even take a detour and walk into your facility to find out more about you.
Today I’m going to share some secrets to colour!

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