The 6 Step ‘Boutique Club within a Club’ Plan – Part 2


Step 2 – Branded Boutiques Create Value

The old thinking was that the success of any new programming was exclusively dependent on the fitness training modality. But for consumers (your members) it’s about the total package: the brand, the presentation and especially the systemized outcomes.

Step 3 – Branded, Segmented Programs

This can’t just be about the push-ups (or equipment).

Dedicating this department to any particular piece of equipment (large or small) is a flawed business strategy as the focus is on the equipment and not the member’s experience or results.

The trick here is to ensure the programming is outcome based and appeals to difference personalities styles.   Consider having competitive & non-competitive programs or programs that teach something new every time.

Average experiences and results will fail to create value in member’s minds and will not maximize program sales. This is what keeps them coming back for more.

Did you miss?

The 6 Step ‘Boutique Club within a Club’ Plan – Part 1

In the four years since J.P. Richard launched TRIBE Team Training ® in North America, he worked alongside some of the largest and best fitness operators in the world while helping boutique studios scale their businesses to new heights. J.P. has now enabled over 75 fitness facilities to create value through the TRIBE experience, hundreds of TRIBE coaches to help more people and expand their fitness careers and thousands of TRIBE members to achieve their fitness goals by implementing the TRIBE Team Training® system.

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