Build Business Character for Business Success
Dave Anderson from Learn to Lead suggests that a company that builds character around the following foundations will lead business growth and character growth:
• Avoid half-truths – tell the truth, no matter how ugly, to earn your community’s trust.
• Honour all commitments – keep the promises you make to maintain business integrity to your customers and your team.
• Go above and beyond – the old cliché is true: ‘under promise and over deliver.’ Or at least deliver more than your competitors, after finding out what they deliver.
• Truthful Marketing – false promises and misleading marketing will erode your credibility, so just stick to the facts.
• Drop the Baggage – let go of the energy sapping grudges with competitors, employees and even members. A resolved conflict may lead to a future opportunity.
Justin is the Managing Director of Active Management, which he began January 2004. He offers coaching to businesses worldwide in everything from start up and design to marketing and sales systems. Justin also facilitates four Australian and New Zealand ‘fitness industry roundtables’ events, which allows him to see a huge cross section of business models.