Fitness Marketing Tip Old Brain – Part 3
Fitness Marketing Tips Old Brain – Part 3
Thanks for joining us and hearing about one of the 6 stimuli of the old brain or the part of the brain that will make the decision to buy from you.
The old brain is sensitive to clear contrast. For example
- Before & After
- Risky & Safe
- With & without
- Fast & slow
The contrast allows the old brain to make quick risk-free decisions.
If there is no contrast the old brain delays decision or even makes no decision.
You must create contrast to get your prospect’s old brain’s attention. Using a neutral statement like:
- “We are one of the leading providers”
- “A qualified friendly team”
- “The latest equipment”
are disastrous as this language does not help them sort out information quickly and trigger a decision.
Check out other videos here about stimulating the old brain.
Great video for gyms and fitness centres on marketing ideas and tips.
The old brain really loves contrast. That’s why before & after pictures are so popular in the fitness and weightloss industries.
If you want to improve your marketing of your fitness business then you need to learn how to market to the old brain.
This is a series of fitness marketing tips to show you how you can market your fitness business directly to the old brain and why it is so important if you want the best fitness marketing results.
Use these fitness marketing tips for marketing to the old brain to grow your fitness business.
Justin is the Managing Director of Active Management, which he began January 2004. He offers coaching to businesses worldwide in everything from start up and design to marketing and sales systems. Justin also facilitates four Australian and New Zealand ‘fitness industry roundtables’ events, which allows him to see a huge cross section of business models.