Fitness Marketing Tip Old Brain – Part 4
Fitness Marketing Tips Old Brain – Part 4
Thanks for joining us and hearing about one of the 6 stimuli of the old brain or the part of the brain that will make the decision to buy from you.
The old brain is not qualified to process written language or the use of words, especially complicated ones and jargon.
You will simply be slowing down the decoding of your message and place the burden of information processing onto the new brain. Meaning your prospect will want to think rather than act on making a decision.
The old brain is constantly scanning for:
- What is familiar
- What is friendly
- What is concrete
- What is recongisable
Your old brain will not be able to process concepts like;
- ‘Flexible memberships’
- ‘An integrated exercise and nutrition program”
It loves:
- “Open 24 hours”
- “Start now”
Check out other videos here about stimulating the old brain and if you would like us to work with you on using this information in your marketing plan and design, drop me an email or give me a yell: jt@activemgmt.com.au or 02 9484 5501.
Great video for gyms and fitness centres on marketing ideas and tips.
There is a part of your brain that scans for familiar, friendly, concrete and recognisable information. As a marketer, you responsibility is to speak to this part of the brain.
In this series of marketing videos we are exploring neuromarketing tips.
Use these fitness marketing tips for marketing to the old brain to grow your fitness business.
Justin is the Managing Director of Active Management, which he began January 2004. He offers coaching to businesses worldwide in everything from start up and design to marketing and sales systems. Justin also facilitates four Australian and New Zealand ‘fitness industry roundtables’ events, which allows him to see a huge cross section of business models.